WEIS, one of Queensland’s most beloved ice cream companies has been bought up by international giant Unilever.
Weis, which began its life when Les Weis started selling his iconic Fruito Bar in 1957, operates from a factory in Toowoomba.
Unilever, who already own Streets ice cream, today announced it has entered into a definitive agreement to purchase Weis and promised that manufacturing would continue from Toowoomba.
“We are committed to providing Weis consumers and customers with the same exceptional products with the same high quality natural ingredients and we are pleased to be continuing its manufacturing operation here in Toowoomba,” it said.
“We are delighted to bring Weis’ exciting and delicious range into our portfolio, adding another
Australian favourite to our leading ice cream range.
“Our Streets ice cream brand was created here in Australia by Edwin ‘Ted’ Street in the 1920s and is one of the nation’s best loved brands so ice cream is strategically important to Unilever Australia.
Weis is another great Australian success story – a story that will continue with Unilever.”
Weis managing director Julie Weis said she believed Unilever understood how important the Weis brand was to Toowoomba and wider Queensland community.
“Unilever’s scale will enable greater market access and growth that will provide opportunities for our extended Weis family of staff, suppliers, customers and of course our wonderful consumers,” she said.
Founder Les Weis said he and his wife Val were looking forward to witnessing the evolution of the company.
“Val has always said to me ‘Business is like a wheelbarrow, it doesn’t go anywhere unless someone pushes it’ and I think Unilever will give Weis just the push it needs,” he said.